Learn how Email Studio and Journey Builder work together Quiz

1. Which product started Marketing Cloud?
   1. Marketing Cloud Connect
   2. Email Studio
   3. Journey Builder
   4. Social Studio
2. How might you use Email Studio and Journey Builder to engage your employees?
   1. For technical instruction
   2. To send text messages
   3. For employee onboarding
   4. For benefits sign-up
3. The best way for an employer to engage employees using Email Studio and Journey Builder is to:
   1. Send them their login information
   2. Send emails during employee onboarding
   3. Share full-length videos
   4. Send jokes

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Learn How Mobile Studio, Social Studio and Content Builder work together Quiz

1. How can you use Mobile Studio and Social Studio to engage your customers?
   1. For technical instruction
   2. To send them their login information
   3. For customer service
   4. To send emails
2. The best way for a marketer to use Mobile Studio and Social Studio is to:
   1. Share full-length videos
   2. Listen and respond to customers social media comments
   3. Send emails optimized for display on mobile devices
   4. Share internal company memos

Craft Effective Marketing Emails Quiz

1. How can you ensure your subject lines are effective?
   1. Keep them short
   2. Show your style
   3. Test your subject lines
   4. All of the above
2. What is a pre-header?
   1. The first part of the subject line
   2. The text that follows the subject line in an email preview
   3. The type of font that’s used in the body of an email
   4. A subject line when displayed on a mobile device
3. Why use personalization?
   1. Readers who see their name in an email are more likely to open the email
   2. It’s required by most email marketing systems
   3. It makes your email likely to be delivered
   4. 1 and 2
4. What is Dynamic Content?
   1. Content that displays in a content area according to rules defined based on subscriber attributes
   2. A personalization string
   3. Any image that is used in an email
   4. All of the above
5. A call to action is:
   1. A call that’s received from a customer
   2. A way to get employees to be more productive
   3. An action oriented task for email recipients to take
   4. 1 and 3

 

Legal Compliance Guidelines Quiz

1. Why is it important to follow CAN-SPAM guidelines?
   1. To stay legally compliant
   2. To increase your open rates
   3. To properly segment your mailings
   4. To understand your target audience
2. Which of the following is an unsubscribe type available through Marketing Cloud?
   1. Global
   2. Segmented
   3. Siloed
   4. Departmental

Improve Email Deliverability Quiz

1. You want to keep your per-mailing email bounce rate under:
   1. 30%
   2. 25%
   3. 20%
   4. 10%
2. Spam filters vary in logic, but most spam filters use:
   1. Content – or keyword-based logic
   2. Employing people to look at all the emails before sending them on to the recipient
   3. Highly processed meat products
   4. A random number generator

Acquire New Subscribers Quiz

1. Which of the following methods can you use to acquire subscribers?
   1. Website signups
   2. Hub and spoke
   3. Adult learning theory
   4. in store promotions
   5. 1 and 4
2. Which of the following is the most effective way to gain new subscribers?
   1. Inbound service calls
   2. Inbound sales calls
   3. Mobile signups
   4. Instore promotions

Engage your Subscribers Quiz

1. Which of the following is a benefit of using a welcome program?
   1. Welcome programs generally have high open rates
   2. Welcome programs generally have high click rates
   3. Welcome programs are more likely to be forwarded than any other type of emails
   4. 1 and 2
   5. All of the above
2. Which of the following help you keep good relationships with your subscribers?
   1. Offer promotional events
   2. Ask them about their lives
   3. Plan content carefully to convey your message appropriately
   4. Send them gifts